Discovery &
Onboarding
Discovering a new app and onboarding to it can be intimidating for last mile users. This may be their first exposure to a formal financial service, and it’s happening on a phone. Unclear value propositions and long signup flows can feel daunting. Good discovery and onboarding establishes trust from the start and unlocks benefits in proportion to the user’s efforts, setting the stage for a sustained relationship.
When a last-mile user discovers a new product, they’re thinking...
...what’s in it for me?
...how can I try this out without overcommitting?
..should I trust this new product I just heard about?
...why do you need all this information? Is it safe for me to share?
...how does it all work and where should I click to get started?
Moments that matter
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Creating Awareness
Build for intuitive discovery that gets users excited to try your product
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Launch Screens
Land the first impression and set the tone for the rest of their experience
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KYC & Signup
Make compliance feel convenient when it comes to signup and identity verification
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Initial Setup
Guide users through critical first steps and customize the experience to their needs
