Digital Banking
Banking often feels out of reach for last mile users. Particularly when a bank is digital first or digital only bank, the bank can feel far away from a user’s needs. However, a well designed mobile first bank can more accessible, affordable and usable than a traditional bank, and can allow low-income users to participate in formal finance and unlock its benefits.
When last-mile users see a digital banking product, they’re thinking...
HOW CAN I…
...use this banking app, alongside my existing bank or cash?
...protect my hard-earned money from theft and fraud?
...keep my physical cash into this account?
...get my money back in cash if I need it?
...grow my money or save time, by using this product?
...benefit more from using this bank account than the cash I hold?
Moments that matter
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Account Set-up
Limit the effort needed to get started by letting users set up basic profiles
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First and Ongoing Transactions
Present a compelling and relevant first use case, and progressively introduce other services
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Assisted Banking
Give users the option to seek physical or in-person guidance
