Creating Awareness
Build for intuitive discovery that gets users excited to try your product
Principles at a glance
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01
Empower agents with tools to effectively communicate with customers
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02
Give users a reason to trust you
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Principles in action
Empower agents with tools to effectively communicate with customers
Principle 01
Often, agents function ambassadors to introduce new products and services to last mile users. Last mile users lean on these agents to build trust and familiarity for a new product or feature. Empowering agents with customer-education tools can help them make the benefits clear to new customers, and can pave the pathway toward adoption.
Give users a reason to trust you
Principle 02
Trusting a new entity with sensitive financial information can feel risky, especially for last mile users in markets who are aware that fraud, scams or errors might lead to the loss of their money. Start by understanding what safety and security means to your customers. Then show them how your product will protect their data and their money.
Explore other moments
in Discovery And Onboarding
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Launch Screens
Land the first impression and set the tone for the rest of their experience
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KYC & Signup
Make compliance feel convenient when it comes to signup and identity verification
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Initial Setup
Guide users through critical first steps and customize the experience to their needs
