Communicating Value
Help users see how digital payments benefit them now and in the future
Principles at a glance
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01
Show the immediate benefits of digital over cash
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02
The cost of payment matters—let users easily track, calculate and compare
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Principles in action
Show the immediate benefits of digital over cash
Principle 01
Most users discover digital payments in context of making a transaction where they need to choose between cash and digital. Cash feels free, but users end up paying in other ways— like queuing up to withdraw money, or having to pay a service fee for cashing out. Help them clearly see how digital payments are going to be better (through savings, convenience etc.) today, rather than anchoring in future value propositions.
Principle 02
The cost of payment matters—let users easily track, calculate and compare
Digital transaction fees can feel opaque and expensive, especially when cash “feels” free. This is especially challenging in contexts where transaction fees change, e.g. cross-border remittances. Help users see what it costs to move money, and prioritize surfacing the best possible deal in the moment to build trust.
Explore other moments in Digital Payments & Remittances
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Making a transaction
Help users overcome the fear of making a mistake, and strengthen their mental models of digital payments
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Tracking payments
Show users where their money is now, where it's been in the past, and where it could go in the future.
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Troubleshooting
Use design to reduce errors, and when they do happen, show users you are there for them
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Cashing in and cashing out
Help users easily cash in and cash out through trusted nearby agents
