Storefront Setup
Deliver immediate wins with progressive setup flows, ensuring users see results before they commit
Principles at a glance
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01
Build just enough for the first ten orders
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02
Celebrate effort as much as outcomes
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03
Gradually introduce advanced features
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Principles in action
Build just enough for the first ten orders
Principle 01
Last mile merchants are often one-person armies. They are already swamped with work between servicing customers, managing inventory, and staying on top of their finances. Digitizing their storefront is a lot of work! Help users see what is possible by optimizing for their first 10 orders through pre-populated catalogs and simple editing. As merchants begin to earn, they’re much more willing to invest time.
Principle 02
Early on, celebrate efforts as much as outcomes
The first few orders are critical to helping merchants feel invested, but it can take time for a digital store to take off and meaningfully grow revenue. Help merchants feel engaged and motivated during these wait times by celebrating small moments and rewarding behaviors that will make success more likely in the long run.
Principle 03
Gradually introduce advanced features
Launching with every feature can be overwhelming. As merchants get more traction and orders, progressively introduce new features, like increased storefront personalization, active inventory management and more.
Explore other moments in Digital Storefronts
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Managing Digital Operations
Simplify digital store operations through bite-sized actions and smart recommendations
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Business Growth And Marketing
Support merchants to grow with recommendations on who to sell to, what to sell, and how to stock-up
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Customer Interactions
Help merchants deliver familiar e-commerce delights like speed and savings but with personalization and convenience that helps them stand out
