Business Growth and Marketing
Support merchants to grow with recommendations on who to sell to, what to sell, and how to stock-up
Principles at a glance
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01
Help merchants build a digital presence that stands out
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02
Maximize the power of chat to gain new customers and new orders
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03
Don’t assume your merchants are growth marketeers
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04
Offer fair credit to afford what merchants want to sell
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Principles in action
Help merchants build a digital presence that stands out
Principle 01
Setting up a functional storefront is necessary but not sufficient to grow revenue. In person merchants need to actively spend time building an online brand and improving their discoverability for nearby shoppers. Help merchants get their stories right, and build and publish the digital content that will reach end customers.
Principle 02
Maximize the power of chat to gain new customers and new orders
For last mile users, particularly those in emerging markets, chat marketing can be an unlock. Better Whatsapp or SMS messaging approaches help merchants gain new customers and reactivate and grow orders from existing customers. Enable merchants to connect their digital stores to their personal social networks—including messaging their contact lists and enabling personal media offer creation. As merchants start to see progress, explore features like bill receipts which carry marketing content for crossselling and upselling.
Principle 03
Don’t assume your merchants are growth marketeers
Metrics are great, but too many can be overwhelming. Showing merchants the progress they’re making in terms of inputs (e.g. products digitized) as well as outcomes (e.g. money earned) are great motivators to keep going. Focus on highlighting 1-2 northstar metrics that matter, and provide inspiration on how to grow those numbers.
Offer fair credit to afford what merchants want to sell
Principle 04
Credit is a powerful boost to help merchants grow. Ultimately, it lets them stock-up and sell physical and digital products that shoppers want to buy. Credit can be hard to access for micromerchants, which can make income growth difficult in industries that require upfront purchase of stock. Consider building native offerings or third party integrations that offer merchants access to non-extractive trade credit.
Explore other moments in Digital Storefronts
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Storefront Setup
Deliver immediate wins with progressive storefront setup, ensuring users see results before they commit
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Managing Digital Operations
Simplify digital store operations through bite-sized actions and smart recommendations
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Customer Interactions
Help merchants deliver familiar e-commerce delights like speed and savings but with personalization and convenience that helps them stand out
