Managing Digital Operations
Simplify digital store operations through bite-sized actions and smart recommendations
Principles at a glance
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01
Keep order management simple
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02
Make ongoing maintenance tasks light weight
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Principles in action
Keep order management simple
Principle 01
Digital order management calls for an entirely different mental model. Merchants need to process multiple orders in parallel, search and pack items, and interact over SMS or phone calls with shoppers to recommend replacements. What used to be handled in a quick conversation in person can now feel overwhelming. Support merchants by building on existing shopper behaviors (like phoned-in orders). Use visual designs optimized for muscle memory, like color blocking order states, and experiment with smart nudges to keep next steps clear.
Principle 02
Keep maintenance tasks lightweight
Unless merchants invest time in things like catalog building and inventory management, end customers can’t rely on the merchant’s digital presence. But without orders flowing in, it can feel like there is no upside for all the hard work of setup. Good design breaks up the daily jobs of managing an online storefront into bite size actions that can be done while browsing the app during down time.
Explore other moments in Digital Storefronts
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Storefront Setup
Deliver immediate wins with progressive storefront setup, ensuring users see results before they commit
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Business Growth And Marketing
Support merchants to grow with recommendations on who to sell to, what to sell, and how to stock-up
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Customer Interactions
Help merchants deliver familiar e-commerce delights like speed and savings but with personalization and convenience that helps them stand out
