Customer Interactions
Help merchants deliver familiar e-commerce delights like speed and savings with the personalization and convenience that helps them stand out
Principles at a glance
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01
Offer multiple modes of interactions for searching and browsing
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02
Celebrate discounts and infuse delight
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03
Spotlight personalization and convenience in the ordering experience
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Principles in action
Offer multiple modes of interactions for searching and browsing
Principle 01
Customers often compare the digital experience with their neighborhood store to what they experience with global e-commerce. Build moments of delight with interactions that large companies could never provide at scale—such as the option to place an order with a shopping list or through a voice note.
Principle 02
Celebrate discounts and infuse delight
Discounts from a neighborhood store may not be as significant as those from a big box or an e-commerce giant, but they can certainly feel that way. Punch up small wins for shoppers, and celebrate moments of saving money.
Principle 03
Spotlight personalization and convenience in the ordering experience
Neighborhood merchants continue to hold wallet share despite the rise of big box retail and e-commerce because micromerchants deliver unmatched personalization and convenience. Digitize these superpowers through features that make shoppers feel remembered and valued—like the ability to order unlisted items, and requests to purchase on informal credit.
Explore other moments in Digital Storefronts
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Storefront Setup
Deliver immediate wins with progressive storefront setup, ensuring users see results before they commit
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Managing Digital Operations
Simplify digital store operations through bite-sized actions and smart recommendations
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Business Growth And Marketing
Support merchants to grow with recommendations on who to sell to, what to sell, and how to stock-up
