Loan Application
Help users understand the terms of their first loan and onboard and apply with ease
Principles at a glance
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01
Make credit a deliberate choice, not a foregone conclusion
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02
Simplify loan applications by thinking beyond typing
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03
Allow for consideration before committment
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04
Build trust with radically transparent credit decisions
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Principles in action
Make credit a deliberate choice, not a foregone conclusion
Principle 01
Selecting loan amount, duration, and repayment schedule are big choices. Forcing users to choose as fast as possible can be both overwhelming and frustrating. Good design balances flexibility and user agency with context-specific guidance and changeable defaults that help people get started.
Simplify loan applications by thinking beyond typing
Principle 02
Typing is difficult and error-prone, especially when it comes to using numbers and special characters. Reduce the loan application burden and minimize errors by enabling multiple input options.
Allow for consideration before commitment
Principle 03
Taking out a loan is a big decision, especially if the repayment is tied to a higher risk endeavor like business growth Don’t rush this moment. Help users slow down and internalize key terms so that they can make careful decisions.
Build trust with radically transparent credit decisions
Principle 04
Most credit products have a waiting period while a loan application is being evaluated. Reduce user anxiety and frustration by clearly explaining decision timelines, and highlight actions they can take now.
Explore other moments in Credit
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Discovering Formal Credit
Help users understand what’s involved in getting a loan
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Repayments
Guide repayments to make them feel seamless
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Repeat Loan
Give users tools that empower them to manage their credit and grow their businesses
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Group-based Lending
Empower members and bookkeepers with trust and transparency
