Discovering Formal Credit

Help users understand what’s involved in getting a loan

Principles at a glance

  • 01

    Start with the basics – what credit is, when to take it out and when to avoid it

  • 02

    Don’t ask for a credit score, build one with them

Principles in action


Start with the basics—what credit is, when to take it out and when to avoid it

Principle 01

Credit continues to be a popular tool among last mile users when it comes to managing their finances. But credit can harm a financial picture as much as it can help it. Good design helps users explore both the benefits and risks of taking out a loan for a festive occasion or borrowing to purchase stock for their store. Once the why is established, help users explore the what—including concepts like tenure, interest, and repayments.

Principle 02

Don’t ask for a credit score, build one with them

When it comes to formal financial data, most last mile users are starting from scratch. Design credit journeys that help a user feel proud of where they are, rather than anchoring in the ability to produce something they don’t have. Build creditworthiness through tested methods like starting small, leveraging on-product transactions, and tapping into networks of trust.

Explore other moments in Credit