Principles at a glance
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01
Help users keep tabs on their financial health
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02
Illuminate the path ahead
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Principles in action
Help users keep tabs on their financial health
Principle 01
When people start to use digital financial products, they may feel concerned about the safety of their money. Many users check in often to make sure digital funds are still there. Good design can make those numbers easily accessible and transparent. Over time, this user behavior can grow into positive habits that promotes financial health, like integrating daily and weekly check-ins that prompt users to review, reflect, and plan their finances.
Principle 02
Illuminate the path ahead
Active use of a financial product can help users build habits that ladder up to longterm benefits for their financial health, like regular savings deposits and timely loan repayments. Help users get on the right track and feel supported in building up to those long-term behaviors with tools for tracking, reminders, and recommendations.
Explore other moments in Active Use
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Exploring What’s New
Support active and passive exploration of new features, capabilities and value propositions
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Building Repeat Behaviors
Make complex flows bite-sized and build in rewards that help users get through, one step at a time
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Leveraging Community
Design for the networks your user lives within to reinforce active use
