Faster product-market fit for digital finance at the last mile.
Design inspiration for the unique needs of low-income, underbanked, and underserved communities worldwide
Design for the last mile looks different.
Intuitive and inclusive experiences should be table stakes. Last mile users deserve specific features, cues, and support designed to build digital and financial confidence.
A playbook for every stage of the product journey.
Whether you’re just getting started, about to launch or scaling your product, the Financial Confidence Playbook offers practical guidance for teams building digital financial products. Explore our go-to top design patterns based on insights from 100+ real world fintech products and prototypes.
Explore by use case
What kind of product are you building?
Explore by product flows
What moment in someone’s journey are you building for?
Explore the Figma library
Want to dig deeper? Review the Figma library and see end-to-end product flows designed with IDEO Last Mile Money
Meet IDEO
Last Mile Money
We're a global innovation collaborative connecting last mile communities to the digital economy. We built this playbook to inspire anyone on a mission to build intuitive and impactful digital financial products. Learn more about our work.
100+
Financial products prototyped & launched using financial confidence design principles
11m+
Last mile users reached by the partners in our network
50+
Private sector organizations whose products inspired this playbook
Our Partners
We didn’t build this alone. A big thanks to our friends and allies for their support.
